In addition, Teslas tend to be popular in sunny, warm states where the weather maximizes the life of the battery, as well as states whose tax structures are favorable to electric car ownership. Note that geography matters with vehicle ownership and average household income. The average luxury car owner has an average income of around $100,000 (2014), but many Tesla owners are in California where the cost of living is higher than average. These cookies track visitors across websites and collect information to provide customized ads. FSD can be purchased later. Ad-free. Based on market research performed byHedges & Companyin 2018, it turns out the averageTeslaowner is a 54 year old white man making over $140,000 with no children. Copyright 2023 NPR. They're also getting access to the tax credit again.". They aim to hold onto their Tesla car for many years ahead. Analysts were eager to see a new Tesla model specifically, a much cheaper Tesla, one that could make the most popular electric vehicle brand in America accessible to a far broader swath of buyers. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The owner can choose any color they choose too. Nowadays, fascination is not with specs and speed but rather the lifestyle that computers in our pocket, house, and car have shoehorned us in, from the infinite scroll and the privacy hazards to authenticating every bit and move of our existence. Till today I don't have FSD installed yet on my MYLR, it is still at version 2022.44.100 and underneath the "FSD request" button, it reads . [45], The Model Y is Tesla's first car to use a heat pump instead of electric resistance for interior cabin heating. In 2021, Tesla Model Y was the best selling plug-in electric car, with sales of over, As of 2022, the Tesla Model Y is the best selling electric car worldwide, followed by its closest competitor, the. 2023 2022 2021 2020. Elon Musk's new master plan? This cookie is set by GDPR Cookie Consent plugin. Specifically, charging from a low battery up to 90% could take all weekend. Smarts: Autopilot, Optional FSD upgrade, Tesla premium connectivity. Note that due to regeneration of battery charging on deceleration, driving in stop and go traffic gives better mileage than highway driving. Is Washington, D.C. in the east or in the west? The Fremont factory was changed to accommodate production of the Y. The average Tesla vehicle price considering all models is $66,657. I already drove 300 miles on Autopilot and have safety score of 98. The technology and drive experience in the Model Y is second to none. RWD 5dr Auto. If the EV is a hybrid model, the owner is 20% more likely to prefer to return to gas-run options. [5] The Model Y is based on the Model 3 sedan platform. This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level." Musk's tone was more optimistic. "Today is not just for investors of Tesla, but anyone who is an investor in Earth," Musk said. Males own 77% of Model S vehicles and women own 23%. No votes so far! As of 2022, the Tesla Model Y is the best selling electric car worldwide, followed by its closest competitor, the Wuling Hongguang Mini EV, the Chinese made model that only came on the market in 2020. This cookie is set by GDPR Cookie Consent plugin. Done in pearl white over white leather interior with factory third row seats. The following chart shows the base and fully loaded prices of various Tesla models as of July 2020 as reported by solarreviews.com. Critics laud the car's appearance, quick acceleration, spacious interior and range. Heres an article with more information on GVWR classes. That's up from $143,177 a few years ago. Please fill out the form to start a conversation. This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Don't get ripped off, find out what others have paid. The Tesla Model Y is a battery electric compact crossover manufactured by Tesla, Inc. Model Y. Owner's Manual. The electric powertrain provides instant throttle response and quick acceleration, with a Tesla-measured 0-60 mph acceleration time of just 4.8 seconds. 7.5 / 10 C/D RATING. By 2035, EVs are predicted to make up 45% of the total US auto market. Consider becoming a Supporting Member of Tesla Motors Club. Please get back to me right away, Not being managed, or not doing online marketing. Please share our article, every link counts! Key Tesla facts Founded 2003 Headquarters Palo Alto, California Founders Martin Eberhard, Marc Tarpenning, Elon Musk, J.B. Straubel, Ian Wright IPO Date 2010-06-29 Quick links Growth and Sales Statistics Safety Statistics Market Share Vehicle Owner Demographics and Statistics Revenue Breakdown Expense Statistics Employee Statistics In November 2020, Tesla signed an agreement with LG Chem to supply battery cells for Model Y production in China. See all 2023 Tesla Model Y Ratings & Reliability. Netflix, Hulu, YouTube streaming. Path to FSD Beta wide release by end of year. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. With the new image, it was stated that the Model Y would be formally announced in March 2019. More than just an automaker, the Tesla brand has become synonymous with electric cars and sustainable living, propelled in a short time to the level of auto brand recognition matched only by the worlds most famous and veteran car companies, such as GM and Nissan. / 5. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. As you look closer at the Tesla Model Y's stats, you'll notice that in most areas, the Model Y scored quite well. A State Divided: HB2 And Transgender Rights, Committee on Inclusion Diversity Equity Accountability, WUNC Public Radio, LLC Board of Directors, Foreign rivals didn't cause Havana Syndrome, U.S. intelligence concludes, House Democrats come together to work on a messaging strategy to attract voters, Known as the boy in the tent, fundraiser Max Woosey is ready to go back indoors, China is building six times more new coal plants than other countries, report finds, Is your signature in need of a makeover? In perfect condition. [6] Lows . However they still are not as common as gas stations and remaining charge-vigilant is necessary. [70] In February 2022, the National Highway Traffic Safety Administration opened an investigation over phantom braking in these new vehicles. This is a growth of 47.36% over 2019. Kia's Niro EV ranked highest in the mass market segment for the second . You can read more. Daniel Zlatev,2022-10-18(Update:2022-10-18). Our 2021 Tesla Model Y trim comparison will help you decide. That is $754 per month. Ending fossil fuels. The demographics of Tesla owners is made up mainly of consumers who are passionate about reducing their carbon footprint or are interested in the gasoline cost savings. This means that it runs exclusively on electricity, which is provided by a high voltage lithium ion battery. These new cars would be manufactured by the two new Tesla production facilities in Austin, Texas and Berlin, Germany. Were very curious when more Model 3 data becomes available, how that gender breakdown looks. The Tesla Model Y is a battery electric vehicle, or BEV. Owners of the Model X have a higher percentage of women owners. To learn more about Tesla Model 3 demographics, click here. Most emphasize that time is running out, and the scale of change required is daunting. [61] In cold weather, the Model Y heat pump can be up to 300% more efficient than other Tesla cars' use of electric resistance heating. Use of them does not imply any affiliation with or endorsement by them. The body and paint are very clean with no chips on the pearl white paint with factory black painted . "Earth can and will move to sustainable energy, and it will do so in your lifetime.". [63] Electric cars can lose 40% or more of their range in cold weather (at ambient temperatures below 20F (7C)) when heating the interior cabin. Lots of researchers, analysts and nonprofit groups have charted out paths to combat climate change. Tesla stock dropped markedly in after-hours trading. Thank you for your support!. "The Toyota conquests by the Model S are being . Your message, including best time to reach you (required). Please visit the Account Upgrades page for more details. EV owners and intenders saw Teslas as alluring for their styling, performance and acceleration, build quality, and the fact that they're new and different. [38], Initial production of the made-in-China Model Y began in mid-December 2020 with 250,000 Model Y expected to be produced in 2021 in China alone. As a result, the Tesla go to market strategy has been touted as a $0 marketing budget, even as it continues to increase sales and market share. I have only been getting about 280 miles of range in my normal driving but superchargers are plentiful and reliable. It's true for the Model S. I don't know enough Model X owners. They are highly driven, with character traits defined as Aspirer, Succeeder, Explorer, Reformer, and Environmentally cautious. This is evident in their professional success and high earner status. As far as occupation goes, most of the Tesla owners were engineers or operational managers. This cookie is set by GDPR Cookie Consent plugin. North America. Here's why that's a big deal", "Can heat pumps solve cold-weather range loss for EVs? The "Long Range " model identified at the bottom of this review is misstated. When reaching the risky limit of about 250 miles, you better be at the charging station. Tesla Model S Model 3 Model X Model Y Roadster 2008-2012 Roadster 202X Cybertruck. The build quality is exceptional. Aside from Tesla doing a good job . Model Y Owner's Manual. Overall we love our Model Y Performance. SpaceX. Evolution and Tech here. Notable features All-electric compact SUV Seats five or seven Up to 326 miles of rated range Dual motors for all-wheel drive 0-60 mph. For the Tesla audience, switching cars in a couple of years is not an option. April 11, 2022, Other articles you might be interested in. If you live in an apartment or do not have a garage, see below. (HedgesCompany) That's eight years more than the average age of a US citizen, which is 38. 94.1 Lumberton 99.9 Southern Pines. Hear poetry from NC's poet laureate. Service has been excellent. The ethnicity of Tesla owners skews toward Caucasians, at 87%. It lacks the crazy acceleration of the Performance but is still pleasingly. That means you really do not want to drive in ice or snow and/or temperatures much below freezing. Two months later, in May 2019, Tesla said that they instead planned to shuffle production lines at the Tesla Fremont Factory to make space for Model Y production. Driving it on the mostly flat interstates of the Midwest gives us a comfortable, realistic range of 225 miles - far short of the claimed 303 miles. The Model 3 is the most popular Tesla model in the United States. Tesla Target Market Segmentation and Audience, This strongly reflects the brands marketing success among the Tesla target audience. [9][10][11], There were four planned powertrain configurations for the Model Y: Standard Range Rear-Wheel Drive (RWD), Long Range Rear-Wheel Drive, Long Range with Dual Motor All-Wheel Drive (AWD), and Performance (with Dual Motor All-Wheel Drive). Versatile seating and storage for cargo and passengers Order Model Y Certain high data usage vehicle features require at least Standard Connectivity, including maps, navigation and voice commands. Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S . Boost Your Mobile Marketing: Audience, Advertising and Monetization! [5], The Model Y is based on the Model 3 sedan platform. Tesla has issued a voluntary recall on certain Model S, Model 3, Model X and Model Y vehicles that have installed or pending installation of software that contains the Full Self-Driving (FSD) Beta feature. [30][31], On January 29, 2020, Tesla reported in its Q4 2019 earnings report that Model Y production had already started in the Fremont factory, that one can now place an order for their premium versions with all-wheel drive, and that delivery of Model Y would begin in Q1 2020. For a better experience, please enable JavaScript in your browser before proceeding. [32], On March 13, 2020, Tesla made their first deliveries of the Model Y, along with publishing its owner's manual. United States national medium household income, Why Tesla has a problem appealing to women: Electric cars, Elon Musk may be off-putting, How to Invest in Rivian Before they go public in their upcoming IPO. Good for a company that has always touted its green credentials, but Wall Street would have preferred a new car. Tesla's Performance Model Y offers less range at 303 miles per charge, but can hit a top speed of 155 mph. In 2021, Tesla brand value was estimated at $42.61 billion, making it the most valuable automotive brand worldwide, beating even the long-standing popular Japanese, European and US brands like Toyota, Mercedes Benz, Honda and Ford. The company just won the top award for "Overall Loyalty" to a make in S&P Global Mobility's Automotive Loyalty Awards. - USA Today. Data Source: https://hedgescompany.com/blog/2018/11/tesla-owner-demographics/. Consumer Reports surveyed owners of more than 300,000 vehicles from model years 2000 to 2021, and used that data to make predictions about 269 different 2022 model year vehicles. At lease you can drive the car you're buying before you buy it. As a thank you for your contribution, you'll get nearly no ads in the Community and Groups sections. At the current time, the Tesla target market segmentation reflects a relatively small share of the overall car market, principally affluent, highly educated professionals and families with solid income whose lifestyle is built around reducing their carbon footprint. Recently, EVANNEX got the chance to speak with Andy Chatham, founder of the open-source connected car app DIMO, about what role data can play in the modern automotive landscape. In addition, Tesla planned to implement their new structural battery pack to improve range. More than a quarter -- 25.3% -- of Tesla buyers in the United States owned a Toyota-manufactured vehicle at the time of their Model S purchase. The Tesla Model Y has been one of the electric car sensations of 2023 and the range is now expanding with a slightly cheaper, two-wheel drive model priced from 44,990. In order to deliver better customer experiences, it is important to understand the typical customer profile. Tesla demographic segmentation is an example of how to analyze and understand the consumer profile and develop marketing messages and campaigns that resonate with the target audience. Which state has the most Tesla owners? What is 7 added to 7? But at its Investor Day on Wednesday, Tesla did not reveal that vehicle. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. As for the quintessential Tesla owner's driving habits, Jerry says that they "enjoy bursts of acceleration but not high speeds, and they are better than average at keeping their hands off their phones while driving." Power 2022 U.S. The Model Y, the carmaker's newest model which began production at the start of this year, is expected to become Tesla's best-selling vehicle. Copyright 2006-2022 Tesla Motors Club LLC. Jun 26, 2021. Thats down slightly from $153,313 a few years ago. Instead of a shiny new car, the company went big-picture on climate change, making the case for an aggressive global transition away from fossil fuels one with a vast number of electric vehicles and batteries, Tesla's core products, as the key components. People frequently stop and want to chat about our Model Y. There are other online sources of Tesla owner demographics including this one at market research company Quantcast that reports owners have income over $100K. Discuss North Carolina politics. 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