Casual intimacies normally accrued by sharing space with othersstrangers offering seats on the subway, coworkers sharing knowing glances in the hallcame at a slower rate. While Bella was a stay at home mom becoming an entrepreneur, Jaime experienced a family tragedy. She literally discovered how to make her own rainbowsafter a personal storm. Sure, they may have been hiding behind face masks, but sightings and new encounters started pouring in, inspiring a new age and purpose for the account. "Real Housewives of New York City" star Leah McSweeney, InStyle magazine asked the "Friends" star. While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. (But when judging blind gossip, remember that confirmation bias is at play: Items that fizzle are easily forgotten or linger, forever unverified.) She comes across as a down-to-earth girls girl, but also someone who wants to find their way into that swanky New York Fashion Week after party. After posting about, and personally endorsing, Nicole Kidmans supposed Starbucks orderbone-dry cappuccino, just espresso and foamthe woman heard from followers who said they too were now ordering and enjoying the beverage. And my memory that's still a problem. Statements made on this account have not been independently confirmed, the handles Instagram bio read. It was meant to be a way to get to know your favorite celeb better outside of a PR-spin perspective.". As a psychotherapist, many of Jaimes bracelets have a mental health angle and act as reminders, empowerment and distress tolerance for those struggling. "I want to make it known as the account grew that I felt the responsibility to not post certain things," she said. She is a producer, known for Rich Girls (2003), My Coolest Years (2004) and I Love the '90s: Part Deux (2005). But one thing she does strive for is fairness. Its so ridiculous, but she was really sweet about it, and I just felt really bad. There will be a roster of regular characters, many connected to one another, living and working and alternately breaking and reenvisioning social norms. I met Emma Watson at a wedding, someone claimed, complimented my outfit and I almost fainted. Written in frosting in a photo of a homemade cake: I DMed John Mayer and he responded., Other times, @deuxmoi has a populist bent. incogneato said: It's not Jaime. Then a DM, she has said, from one of Hills alleged ex-girlfriends. By the end of 2020, @deuxmoi would have 530,000 followers, including some people she gossiped about, such as models Gigi and Bella Hadid. The stars of MTV's reality show Rich Girls, Ally Hilfiger and then-friend Jaime Gleicher, seem to have gone their separate ways since their days gallivanting around New York City and enjoying the luxe life afforded to them by their wealthy families. It was just an Instagram account that happened to turn into this crazy fucking wild ride., I dont know why thats so hard for everyone to believe, she said in December. When people tell stories about strangers, they project. In January, shortly before a mob at the U.S. Capitol would prompt the FBI to put out a social media dragnet for insurrectionists, I emailed @deuxmoi one last time. Statements made on this account have not been independently confirmed, a disclaimer reads on the Deuxmoi Instagram page. Then I started feeling bad for the baristas! said the woman. The stars of MTV's reality show Rich Girls, Ally Hilfiger and then-friend Jaime Gleicher, seem to have gone their separate ways since their days gallivanting around New York City and enjoying. From day one, Live Rainbowfully has been insistent on giving back to important causes. Sometimes, if the information is particularly sensitive, she will alter the text to make it a blind item. Live Rainbowfullys designs are meant to be gender neutral, and nothing gives her more joy than when boys, girls and gender fluid children wear rainBOWS in their hair, or when little girls rock the sports charms, dinosaurs and astronauts and the little boys wear unicorns and hearts. In a Netflix comedy by Katharine McPhees stepdaughter. Dec 3, 2021. In addition to Mr. Evanss sandwich preferences, Deuxmoi has posted anonymous tips in recent weeks about Timothe Chalamets coffee order, Lionel Richies tipping habits and Jennifer Lopezs preferred dessert (one bite of creme brulee). Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. its jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesnt seem like the lifestyle brand type, Its tough because she said its a pop culture influencer and not a beauty influencer. Thats the furthest from the truth on how the account is actually run.. The person you keep naming is no longer associated with our account. In my interactions with the woman, she had never before used the first person plural to describe her work on @deuxmoi. IE 11 is not supported. Please try to be understanding that they just werent feeling it that day., Btw, the follower added, I only speak on behalf of actors here. This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. ), writer (memoir coming soon!) The one kind of gossip she avoids posting on the account? And sometimes, it's both. There were prompts to overanalyze others and, thus, ourselves. Every morning, she would rise early to review hundredssometimes thousandsof requests to follow the account, which shed set to private. Did Cirie go too far by bringing family matters into the game? Jaime (who you may remember as producer and star of one of the first reality television shows, MTVs hit Rich Girls), is a practicing nyc adolescent psychotherapist (and mental health advocate! The woman said she didnt understand the interest in her identity. Media scrutiny maybe jealousy? When the pair stopped publishing content to the site (around 2015), she kept the account, which had about 45,000 followers. Does everyone want to be famous, or be a celebrity, that bad? Celebrities who have worn Bella and Jaimes creations: Jordana Brewster, Whitney Port, Nicky Hilton, Entrepreneur Lindsey Boyd (The Laundress, Rondel Jewelry), Mischa Barton, Bergdorf Goodmans Linda Fargo, social media stars and influencers Mila and Emma Stauffer, Jamie Lynn Sigler, Lance Bass, celebrity stylist Sasha Charnin Morrison, Broadway star Orfeh, and were worn nightly on the Broadway stage on the wrists of Jagged Little Pills stars Celia Rose Gooding and Kathryn Gallagher. But one can imagine what a person with the keys to all of Hollywoods biggest secrets might be like. Run by an anonymous New York City woman, Deuxmoi has exploded in popularity this year by sharing both scandalous and shockingly mundane updates about the A-list on the platforms Stories feature. If Juliet was right, then the woman was also right that her name does not matter. Thats right. Originally a lifestyle site, it featured "interviews with interesting people," gift guides and celeb fashion inspiration boards. His favorite celebrity profiles include Cher who said their interview was one of the most interesting of her career as well as Kylie Minogue, Candice Bergen, Patti Smith and RuPaul. She has also now incorporated beading into her individual and group sessions with clients, passing on the incredible coping skill that Bella introduced her to years ago. Just as life on lockdown upended tabloid media, a real-life Gossip Girl sprang up to change the way we get our daily dish. Emma Diamond and Julie Kramer, the founders of the account @commentsbycelebs, which catalogs social media exchanges involving celebrities, teamed up with Jesse Margolis, the founder of @overheardla, which posts overheard snippets of conversations between young Los Angeles residents, to create @overheardcelebs. But then, the celebrities are also armed and dangerous. He noted that celebrities use the same tools to respond to rumors in real time. Theres a small group of people that care, the woman said of those seeking her identity, because theyre bored. This bothers the woman. And not just on message boards. Attaching this anecdote to her name for all the infinities of Google eternity is a responsibility that I dont want. Adele knows who you are! I just laugh. She posted about Scarlett Johansson marrying comedian Colin Jost and covered a sex scandal at Hollywood-friendly megachurch Hillsong. Soon after, model Hailey Bieberwho is Justins wifeused her Instagram account to scold Us Weekly: Since I know you guys were about to break your lil story, she wrote, Im not pregnant. All screenshots.. When I told Juliet about my final exchange with the @deuxmoi email account, she weighed the possibilities. "I was so surprised and overwhelmed with happiness and excitement," Ally told People when she got engaged nearly a year prior. But as for who hosted this extravaganza? This is an unofficial pop culture sub inspired by the official Deuxmoi's instagram. Feldman cracked the code through entirely publicly available information, rummaging through years of posts and tags on social media, and finding an old YouTube video of the two of them in a pretty weak disguise. Because DeuxMoi began as a fashion blog in 2013, there was a ton of this sort of information out there just waiting to be compiled. Streaking! The woman no longer recalled which Facebook post was causing problems on Thanksgiving weekend, but she summarized her familys response: What the fuck? I dont want to be Perez Hilton, I dont want to be Ted Casablanca, I dont want to be whoever, Jared whatever-the-hell-his-last-name-is, seeming to refer to Jared Eng, whose blog, to be fair, is called Just Jared. Its the people that are nice to the waitress, nice to the hotel concierge, or tip their driver well., I go to a job where nobody knows this is what I do, she said. Who knew people can turn web gossip into an argument? Jimmy Kimmel Roasts Fragile Snowflake Donald Trump for Allegedly Trying to Censor Him. Like, I dont edit. ), We dont want celebrities to be afraid of this, Ms. Diamond said. Whoever she is, Deuxmoi (well use her moniker for this article) is very serious about keeping her name shrouded in secrecy. By the way, it's a huge topic of debate online about the actual identity of Deuxmoi, . By submitting your email, you agree to our Terms and Privacy Policy and to receive email correspondence from us. Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device, Bella Brewster x Live Rainbowfully Apparel, Jaime Gleicher and Bella Brewster met on the NYC social circuit 20 years ago and their friendship grew with them into adulthood. But this too raised inquiries: People would be like, Are you okay? Are you coming back? Did you get sued? Every action, no matter how small, rippled. My friends and family really dont care, they kind of make a joke out of it. Their theories would become a headache for the woman. Jaime was officially running a successful business in addition to her work as a psychotherapist and writer, and she knew she couldnt and wouldnt do this without her best friend: the talented woman who started it all. But she was finishing Tana Frenchs latest novel and needed some new F-U-N, so she joined a couple of Facebook groups and started an investigation. On Instagram, Deuxmoi shares anonymous tips about A-Listers. Benjamin Zipursky, a Fordham Law professor and expert in defamation, noted that publishing online and verbatim may actually shield @deuxmoi from liability. This has sometimes been the case for the woman, who says a representative for an Olympic gold medalist contacted her to contest a story about the athletes wedding. You made it! This new account highlights user-submitted stories of almost uniformly positive celebrity encounters. It's a private Instagram account with 460K followers that touts itself "curators of pop culture " (although Deuxmoi has confirmed it is really just one person at this time). Love is Love. The accounts administrator said she gets hundreds of submissions a week through her Instagram DMs and a form on her website. The first tip that came in was about Leonardo DiCaprio. Now, people expect it to always be current information, leaks and tips they want to know whats going on currently, she said. Get the latest chatter, from Kensington Palace and beyond, straight to your inbox. Like any juicy gossip outlet, the account has dabbled in controversy. DeuxMoi is a public figure." So who might that figure be? Even if its bisexuality, homosexuality, whatever their sexual preferencesif they have not talked about it publicly, I wont post it., Its a tie between Colin Jost and Scarlett Johansens wedding, and Ariana Grandes wedding. Community sourcing will inspire other followers to follow suit and share their experiences in certain ways. A political issue? Why? This is all just speculation, of course. Ms. Gleicher graduated with her BA from Barnard College of Columbia University. HBO then optioned the nascent book, called Anon Pls, for an HBO Max series with Greg Berlanti. Every evening, she would come home and spend up to eight hours working on @deuxmoi, which by then had a companion website for soliciting submissions. People the world over redirected their social energy in 2020and a lot of it ended up on Instagram. Maybe the news is disappointing, because it isnt some shadowy Gossip Girl man or someone actually named Cricket Lopez. [1] The account operator began posting screenshots of direct messages with stories of celebrity encounters for followers to see. With New York City on lockdown, the woman worked from home from March to Julybut spent much of her time working on @deuxmoi, sometimes until three in the morning. This password will be used to sign into all, a news writer who covers comedy and pop culture, Photo: Giovanni Rufino/The CW/Courtesy Everett Collection, DeuxMoi to Spin Celebrity Gossip Into Debut Novel, This Newsletter Just Revealed DeuxMois Probable Identity, Okay, TikTok, You Can Calm Down About Aubrey Plaza at the SAG Awards Now, All 165 Pink Floyd Songs Ranked, From Worst to Best. Any perk that would come from running this account, I cant partake in, which is fine with me. Since 2006, the sites anonymous authorwho says hes a Hollywood lawyer and calls himself Entyhas published original blind gossip daily. it's jaime gleicher but i dont think its her because shes a therapist and never worked in fashion (deuxmoi worked with hailey bieber) and doesn't seem . That's one Lemonade quote too many for anything good. (She wore a gown crafted by her designer dad, of course.) By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Moderating debates on the relative ugliness of those perspectives proved to be a Gordian knot: impossible for the woman to untangle but easy to solve if she was willing to cut it off. Experience Founder, Designer, CEO Live Rainbowfully Nov 2019 - Present 3 years 4 months. She read hundreds of daily submissions and would select a few dozen to post in @deuxmois Instagram Story, where the tales would be available for 24 hours before vanishing. But the woman also published contradictory rumors and some she believed to be false, including a claim that Harry Styles hooked up with Tracee Ellis Ross, which E! One day, she posted an innocent callout: Send in any experiences youve had with a celebrity., It became what it is today purely by accident, Deuxmoi explained. Lets Do the Thing: How Online Were You in February 2023? But defamation lawyer Neville Johnson, who has sued major news outlets and individual internet users, said that as long as @deuxmoi says something snarky or editorializes, the account would have liability. The whole reason I loved the account was because I was able to do what I wanted, she said. Agents and potential sponsors wanted real people. But she is clear that she does not spend time attempting to verify each story. Ashley Marie November 15, 2022 Ally Hilfiger, Jamie Gleicher, Rich Girls. These two deals, along with numerous controversies about the account publishing celebrities speculative personal biz, make the people who run DeuxMoi figures of note. Armchair investigators cross-referenced archived blog posts with LinkedIn profiles. Shannon suggested if you googled who she thinks deux moi could be, theyre a problematic influencer - who we thinking?! She previously used Deuxmoi to promote a lifestyle site that she started with a friend in 2013. 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